Product Description
Essential for all small business owners, this book shows how to choose, use and protect the names and symbols that identify their services or products. This newly revised third edition contains all necessary forms and instructions for registering a federal trademark or servicemark with the U.S. Patent & Trademark Office.Amazon.com Review
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third e… More >>
Trademark : Legal Care for Your Business & Product Name, 4th Ed
Tags: 4th ed, amazon, business product, calling cards, federal trademark, patent trademark office, servicemark, small business owners
If I’d read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today’s global, electronic marketplace, it’s absolutely essential the name of your business be strong,well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.
Rating: 4 / 5
This book is an excellent introduction to the concepts of trademarks. It’s in its seventh edition, so it’s been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.
This book is a good introduction to trademark law. It seems to fit into two categories. If you’re working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.
If you’re a little company like me, this is probably all that you need. For a dozen years I’ve owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn’t infringing because I didn’t run a book club, my pages didn’t look at all like theirs, etc. I never heard from them again.
Mr. Elias, if you happen to read this, in your next edition, I’d like to see you expand Chapter 2 on domain names. They haven’t replaced trademarks, but are becomming more and more important.
Rating: 5 / 5
To my knowledge, the best, simple, handy reference for Trademark available.
It’s very useful in planning and getting an overview.
I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark – perhaps that is another book.
Very good overall, you won’t be dissatisfied especially if used in conjunction with further state and web research.
Rating: 4 / 5
I needed a book that not only explained trademarks, the different types and rules and regulations, but also up-to-date step-by-step instructions on how to apply for one. This book was perfect – even has current screenshots from the US gov trademark website. I read the book in 2 evenings, followed the instructions, and currently have a pending trademark. Saved me over a thousand bucks in legal fees if I had a lawyer do it – and it’s so simple, if you just have a little knowledge which this book provides. Well worth the very minor cost. Highly recommended.
Rating: 5 / 5
This is a great resource for marketing professionals, entrepreneurs, and non-trademark attorneys to understand the basics of trademark law. However, this book is no substitute for professional legal advice from an experienced trademark attorney when it comes to protection a property that is becoming scarce and more valuable as business migrates into the online world.
Rating: 5 / 5