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This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR’d book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring … More >>
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FISCAL ADMINISTRATION, Eighth Edition, is based on two principles: that students must understand precisely where the money for public budgets comes from; and that, to learn public finance and budgeting, students must “run the numbers.” John L. Mikesell–an authority on the revenue side of public finance–gives students detailed instruction to equip them to deal with the complex issues and calculations they will encounter in the field. In most chapters, Mikesell incl… More >>
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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fif… More >>
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